Bryan A. Garner

It’s mission-critical to be plain-spoken, whether you’re trying to be best-of-breed at outside-the-box thinking or simply incentivizing colleagues to achieve a paradigm shift in core-performance value-adds. Leading-edge leveraging of your plain-English skill set will ensure that your actionable items synergize future-proof assets with your global-knowledge repository. Just kidding. Seriously, though, it’s important to write plainly.

People see your language as a reflection of your competence. Make lots of mistakes in your e-mails, reports, and other documents, and you’ll come across as uneducated and uninformed. Others will hesitate to trust your recommendation to launch a resource-intensive project, for example, or to buy goods or services. They’ll think you don’t know what

An interview with Bryan Garner, editor in chief of Black’s Law Dictionary and author of the HBR Guide to Better Business Writing. Listen here.

Your clients and colleagues don’t have time to engage fully with every e-mail they get. Some of them receive hundreds of messages per day. That’s why they start with the ones they can deal with quickly. They may never get around to answering — or even reading — the rest. So how do you earn

Business letters aren’t a quaint thing of the past. Write them well, and you’ll create a lot of goodwill with clients, partners, and vendors. You’ll increase your profits, too — by getting key customers to renew large orders, for example, or persuading service providers to charge you less for repeat business. Here are some pointers

It seems obvious that you shouldn’t put your audience to sleep, doesn’t it? It should also be obvious to people who deliver dull presentations or talk in circles at dinner parties — but consider how many boring speakers you’ve had to endure. The most engaging communicators avoid trite expressions, whether in conversation or in writing.