LawProse Lesson #252: What’s new in “The Winning Brief”?
What’s new in The Winning Brief? Three things. First, it’s being offered as a 10-part webinar series for the first time this summer. If you care about persuasive writing, you won’t want to miss it. Second, the third edition has all the substance from the first two editions, plus nine entirely new sections (including “understanding your readers,” “flaying your opponents’ arguments without inflammatory rhetoric,” and “making cogent arguments about statutory and contractual provisions”). If your copy has a green dustjacket, you need an upgrade to the third edition. Finally, the book is chock-full of new examples to illustrate its points, including the brief that Bryan Garner considers the best ever written. It’s by a fourth-year associate at a major firm, and it’s assuredly unlike any brief you’ve ever read. You’ll find it on pp. 734–55 of the third edition. We hope to see you this summer—at your computer. When you sign up, your colleagues will be eligible to watch for the cost of a site license, at a considerable savings. We think you’ll never write briefs in quite the same way again. You’ll learn to state the problem clearly on page one, keep the reader with you through powerful point headings, and close the sale on your last page. There’s nothing else like it. Join us for one webinar or all ten. Your clients will be glad you did.